Multi-format Print Design

Recreational Services Program Materials

With each new semester, the Kent State Student Recreation and Wellness Center releases a program guide for students and patrons to show what classes and programs will be offered at the SRWC. For Summer 2018, the art direction took up a strong Kent State "blue and gold" look as the SRWC was being repainted/rebranded following the conclusion of the Spring semester and the goal was to have the new program guide reflect that. The final products are an 11" x 17" pamphlet, which folds to 8.5" x 11" and lists important information for not only the SRWC but other facilities such as the Ice Arena and Crooked River Adventures, and a 24" x 36" poster highlighting the Group X programs.

My Role

Designer

Project Duration

4 weeks

Deliverables

Folded guide: 11 x 17” folded to 8.5 x 11”

Group X schedule poster: 24 x 36”

Process

Concepting
Layout Development
Revisions

Tools

Illustrator
inDesign
Photoshop